Cookie Policy

PECR & UK GDPR Compliant

Effective Date: 1st May 2026 | Last Updated: 1st May 2026

1. Introduction

This Cookie Policy explains how Pure Estates uses cookies and similar technologies on our website to enhance your browsing experience, analyse site traffic, and deliver relevant advertising. By continuing to use our website, you agree to our use of cookies as described in this policy, except where you have configured your preferences otherwise.

2. Who We Are

3. What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, improve functionality, provide analytics, and enhance user experience. Cookies do not typically contain personal data that directly identifies you, but they may store information such as your preferences and browsing behaviour.

4. Types of Cookies We Use

We use the following categories of cookies on our website:

• Essential Cookies: Required for basic site functionality, such as navigation, secure access, and form submissions. These cannot be disabled as the site would not work properly without them.
• Analytics Cookies (Google Analytics): Help us understand how visitors interact with our website by collecting anonymous information about page views, traffic sources, and user journeys. This allows us to improve our content and performance.
• Marketing Cookies (Meta/Facebook, Google Ads): Track your activity across our site to deliver relevant advertisements and measure the effectiveness of our digital campaigns. These cookies may be set by third-party advertising platforms.
• Functional Cookies: Allow the website to remember choices you make (such as preference settings, language selection, or form inputs) to provide enhanced, personalised functionality.
• Security Cookies: Help protect the website from fraud, spam, and unauthorised access. These may be set by security services such as reCAPTCHA or other protection tools.
• Performance Cookies: Monitor website performance and identify areas for improvement, ensuring optimal speed and reliability.

Marketing Emails: Our marketing communications may include tracking technologies (such as open tracking or click-through pixels) to help us understand engagement and improve our campaigns. You can opt out of marketing emails at any time.

5. Specific Cookies We Use

The table below lists the specific cookies we may place on your device, their purpose, provider, and typical duration:

Cookie Name	Purpose	Provider	Duration
_ga	Website analytics – distinguishes unique users	Google Analytics	2 years
_gid	User session tracking – distinguishes users	Google Analytics	24 hours
_fbp	Advertising tracking – delivers Meta/Facebook ads	Meta (Facebook)	3 months
_gcl_au	Conversion tracking – Google Ads campaign performance	Google Ads	3 months
cookie_consent	Stores your cookie preference selections	Pure Estates	1 year
PHPSESSID	Essential session management	Pure Estates	Session

6. Cookie Consent

When you first visit our website, we display a cookie consent banner that allows you to:

• Accept All Cookies – Enable all categories including analytics and marketing cookies.
• Reject Non-Essential Cookies – Only essential cookies will be placed; analytics and marketing cookies will not be loaded.
• Manage Preferences – Customise your selection for each cookie category.

Non-essential cookies will not load until you give your explicit consent. Your preferences are stored for 12 months, after which we will ask you to reconfirm your choices.

7. Managing Cookies

You can change your cookie preferences at any time by clicking the "Cookie Settings" link located in the footer of our website. This will reopen the consent panel where you can adjust your selections.

Additionally, most web browsers allow you to control cookies through their settings. You can set your browser to block or alert you about cookies, though blocking essential cookies may affect site functionality. Below are links to cookie management instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

8. Cookie Duration

Cookies placed on your device may be either:

• Session Cookies: Temporary cookies that are deleted when you close your browser. These are used for essential operations during your visit.
• Persistent Cookies: Remain on your device for a predefined period (see table in section 5) or until you manually delete them. These help us remember your preferences for future visits.

9. Third-Party Cookies

Some cookies are set by third-party services that we integrate into our website. These third parties (such as Google, Meta, and similar analytics/advertising platforms) may also set cookies in accordance with their own privacy and cookie policies. We do not control third-party cookies, and we recommend reviewing their policies:

• Google (Analytics & Ads) Cookie Policy
• Meta (Facebook) Cookie Policy

10. Legal Basis

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Where significant changes occur, we will notify you via a prominent notice on our website.

12. Related Policy

For more information about how we collect, use, and protect your personal data, please see our Privacy Policy at: www.pureestates.com/privacy-policy.