Privacy Policy

UK GDPR Compliant

Effective Date: 1st May 2026 | Last Updated: 1st May 2026

1. Introduction

Pure Estates is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, store, and share your information. This policy complies with UK GDPR and the Data Protection Act 2018.

2. Who We Are

3. What Information We Collect

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped as follows:

• Personal details (name, address, email, phone number, date of birth)
• Property and transaction data (property addresses, tenancy agreements, rental payments)
• Financial and payment data (bank account details, rent statements, deposit information)
• Identity and AML verification data (passport, driving licence, proof of address, Right to Rent checks)
• Tenancy and letting data (tenancy history, references, occupancy details)
• Technical and website usage data (IP address, browser type, pages visited, cookies)
• Marketing preferences (consent records, communication preferences)

4. How We Use Your Information

We use your personal data for the following purposes:

• To provide estate agency services: Registering interest, arranging property viewings, managing offers, and completing tenancy transactions.
• To carry out compliance checks: Identity verification, Anti-Money Laundering (AML) checks, Right to Rent checks as required by UK law.
• To process transactions: Collecting rent payments, managing deposits, and handling financial reconciliations.
• To communicate with you: Responding to enquiries, sending property updates, tenancy notices, and service information.
• To market services (with consent): Sending property alerts, newsletters, and targeted advertising via Google & Meta ads.
• To improve our services: Analysing website usage, customer feedback, and service performance.
• To comply with law: Fulfilling regulatory and legal obligations, including HMRC reporting and court orders.

5. Legal Basis for Processing

6. Who We Share Data With

We may share your personal data with the following categories of recipients:

• Property portals: Zoopla, OnTheMarket, Rightmove (to market your property).
• Referencing agencies: For tenant referencing and credit checks.
• Solicitors and legal advisors: For tenancy agreements, evictions, or legal disputes.
• Contractors and maintenance providers: To carry out repairs and property inspections.
• Utilities and service providers: For council tax, water, energy, and broadband setup.
• Google & Meta (Facebook): For targeted advertising and analytics (with consent).
• IT and cloud service providers: For secure data storage and business systems.
• Law enforcement and regulatory authorities: When required by law or court order.

7. Data Storage & Security

We store your data securely within our business systems, including encrypted email and property management software. We implement appropriate technical and organisational measures to protect against unauthorised access, alteration, disclosure, or destruction of your personal data.

8. Data Retention

We retain your personal data for up to 6 years after the end of our client relationship (tenancy or management agreement). This is to comply with legal, accounting, and regulatory requirements. In some cases, we may retain data longer if required for legal proceedings or regulatory investigations.

9. Marketing & Your Choices

We may send you marketing communications about our services, property alerts, and landlord insights only where you have given your consent. You can opt out of marketing at any time by clicking the "unsubscribe" link in our emails or by contacting us at info@purestestates.com.

10. Your Legal Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you.
• Right to correction: Request correction of inaccurate or incomplete data.
• Right to deletion: Request deletion of your data where no legal obligation to retain exists.
• Right to restriction: Request restriction of processing in certain circumstances.
• Right to object: Object to processing based on legitimate interests or direct marketing.
• Right to data portability: Request transfer of your data to another service provider.

To exercise any of these rights, please contact us at info@pureestates.com. We will respond within one month.

11. Cookies

Our website uses cookies to enhance user experience and analyse site traffic. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

12. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

ICO Contact: www.ico.org.uk | Telephone: 0303 123 1113

We would, however, appreciate the chance to address your concerns before you approach the ICO, so please contact us first.

13. Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.